http://www.ted.com/talks/view/id/575
"How are we going to use this landscape that is so revolutionary?"
Previous media innovations separated mass messages from conversational messages. TV; radio; print; telephone and telegraph. Internet brings the two silos together - the same community. As if: with your bought book, you also get a printing press.
Note: the Chinese earthquake two years ago was first reported by Twitter, even before the US geological survey made a posting. The last earthquake of this magnitude was denied by the government for 3 months, before finally admitting that help was needed. the chinese government let twitterers and other social websites carry the covereage until they finally realised that the protests had crossed out of their comdfort zone - and SHUT DOWN Twitter. not confident enough in their own competence to allow protests to continue.
in the past: the center sent out information (controlled; expensive, low competition). now media is global, social, ubiquitous and cheap. people are uneasy but accepting of the idea that people talk back. but what is really happening is that people now can talk with each other! The days of control of intermation by professionals, even as recently as 10 years ago, are over. now the innumerable amateurs are leading the way.
My obama.com - revolutionised politics by convening supporters, and even when things went wrong, did not control them. That was a maturity that is revolutionary in politics. It was also noticed by the supporters. supporters can be FULL participants; not patronised or treated as less than equals.
Ultimately, ANY interventions say a lot about the one intervening; the need or requirement of control, comfort zone, willingness to allow interaction; requirements of environment.
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